HSBC

World Rugby HSBC Sevens Series

DESIGN

A series of fun and engaging fan villages with activities for both fan and non-fan alike.

DELIVER

Global delivery – Dubai, Sydney, Las Vegas, Vancouver, Hong Kong, Singapore, Paris and London. Dubai, Hong Kong and London were the largest and were dual-themed as the ‘HSBC World of Sport’.

MEASURE

We have been delivering fan activation on the ground for HSBC/CSM at the Sevens since 2012 starting at the Hong Kong Sevens. We need to review refresh and re-invigorate the offering year on year for a committed fan base, delivering for both the sport and the brand.