Serve Like Serena
FremantleMedia International had acquired the international distribution rights for the powerful and authentic documentary ‘Serena’. As part of the Cannes MIPTV they wanted a showpiece activity to promote the programme.
Keeping it simple and fun we let the Serena speak for herself by asking guests to ‘Serve Against Serena’. Styled with bold graphics and a radar speed serve it was the perfect activity for TV talent to participate in during the evening festivities.
Success was based in how much fun everyone had participating and the buzz created around the documentary. Feedback was fantastic.
“I just wanted to re-iterate my huge thank you for everything you’ve done for the Serena serve stunt…. I just said to my colleague let’s please launch another sport doc so we can work with you again”.