WGC-HSBC Champions (Shanghai)
Since 2006 we have been challenged with designing a spectator village that built on the success of the previous year. This has resulted in starting with small village with a few golf simulators to developing it into a multi-sport offering promoting HSBC’s global commitment to a wide range of sports, especially at Grassroots level.
Located just outside Shanghai we have designed, delivered and managed the spectator village for ‘Asia’s major’ for the past 11 years successfully implementing the lead HSBC brand, creating a powerful yet inviting visual impact without compromising its integrity. This was in conjunction with deigning and managing a Pro Am Party and Caddie of the Year celebrations sponsored by HSBC.
In 2016 the attendance figures at the village were the highest ever so the challenge goes on…