ADNOC

SPECIAL OLYMPICS & ENERGY FOR LIFE 2019/20

CONNECTING MAJOR OCCASIONS WITH THE PEOPLE AND SPIRIT OF  THE UAE.

RedDoor54 was commissioned to design, produce and stage a range of activities  to celebrate ADNOC’s association with the Special Olympics – connecting with the  community and showcasing the brands affinity with the UAE.

The activation programme took place over three strategy sites; Abu Dhabi  Corniche, ADNEC and Zayed Sports City – showcasing state-of-the-art  technologies via a power-based cycling challenge, interactive image-based  experiences, golf, football and table tennis challenges.

The partnership expanded to the remainder of ADNOC’s 2019 activation season,  including ADNOC Internal Communications promoting the marathon and  encouraging sign ups, F1 & marathon interactive zones, external communications  outlining the new EFL campaign, supporting the CSR programme at Zayed  Festival and giving a true VIP experience at Moreeb Dunes.

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