CONNECTING MAJOR OCCASIONS WITH THE PEOPLE AND SPIRIT OF THE UAE.
RedDoor54 was commissioned to design, produce and stage a range of activities to celebrate ADNOC’s association with the Special Olympics – connecting with the community and showcasing the brands affinity with the UAE.
The activation programme took place over three strategy sites; Abu Dhabi Corniche, ADNEC and Zayed Sports City – showcasing state-of-the-art technologies via a power-based cycling challenge, interactive image-based experiences, golf, football and table tennis challenges.
The partnership expanded to the remainder of ADNOC’s 2019 activation season, including ADNOC Internal Communications promoting the marathon and encouraging sign ups, F1 & marathon interactive zones, external communications outlining the new EFL campaign, supporting the CSR programme at Zayed Festival and giving a true VIP experience at Moreeb Dunes.