HSBC

Abu Dhabi HSBC Championship Fan Village

DESIGN

This is our largest fan village to date and we have been designing the village for this tournament since 2010. The design has always been focused on attracting families for a fun day out over the weekend –it is not just exclusively for the golf fan.

DELIVER

Recently we have included a beach in the middle of the village for HSBC card holders –a key area for families to relax and cool off from the heat. For the golf fan, we replicated famous golf greens –the Postage Stamp at Royal Troon, the Serapong 18th Hole at Singapore’s Sentosa Golf Course, and St Andrews’ Road-hole bunker.

MEASURE

Each year, as we created a more family themed environment the attendance figures grew. This event has become part of the social calendar for the Abu Dhabi and Dubai populous.