Saudi International Powered by SoftBank Investment Advisers


RedDoor54 re-imagined the spectator village experience at golf’s newest high-profile championship.


  • The objective was to drive footfall to the Golf Tournament, targeting the Jeddah local community and event partner guest networks
  • In addition the village was tailored to accommodate the concert footfall (over 30,000 cumulative fans) – creating high- energy light shows and unique acts as part of the welcomeSpecial tactics were adopted for pre-event promotions – creating bespoke mobile activations on the Jeddah Waterfront and
    KASC Stadium.
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