Corniche Mini Golf Activation for Golf Saudi
- The Corniche area within King Abdulla Economic City is a thriving hub of activities for all ages. Attracting over 15,000 people daily on weekends it was the perfect location for Golf Saudi to launch their Let It Fly campaign with a bespoke nine-hole mini golf course.
- Designed and built by REDDOOR54 our aim was to produce an activation that was an easy entry point for the novice to the game of golf. We decided that the best option for this was to create a mini golf challenge that allowed a vast demographic of people to take part and entry their first experience of golf.
- Aligned with the new vibrant LIF campaign creative we did just that. Individuals, couples, children and families all took part and loved the nine-hole course with its bridges, ramps and obstacles to play around, over and through. All putters are designed with age in mind and vary in size and colour and this along with a bright colourful golf ball created the fun friendly atmosphere that golf Saudi wanted to create.