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Abu Dhabi HSBC Championship

SPECTATOR VILLAGE

Recognised as one of the largest sports-spectator experiences in the region and in world golf, the Abu Dhabi HSBC Golf Championship set about redefining the parameters for event activation.
  • The multi-national financial giant turned to the expertise of RedDoor54 to cultivate a long-term programme, bringing experiences to electrify the local community and international guests
  • Concepts ranged from creating a man-made
    beach exclusively for HSBC cardholders; live entertainment – with cooking shows & Michelin star chefs, DJ performances; and appearances from HSBC ambassadors – participating in specialised challengesSpectator footfall grew year-on-year to the championship, quickly establishing its reputation as a must-attend event and the village as a must-visit in the social
    calendar populous.
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